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Sources: 1. AFM Avocado Usage Study. 2015. 2. Numerator shopper profile report latest 52 weeks from 12/03/2018 to 12/01/2019, all channels 3. Numerator basket affinity report from 1/25/2019 to 2/3/2019, all channels 4. AFM calculation based on data reported by Nielsen Retail Index Service for Whole Avocado Category for the 1-week period ending 2/2/19, Total US xAOC market. (©The Nielsen Company) 5. AFM Shopper Mindset Study, 2016